Super welcome
To explore,
DISCOVER,
IMAGINE.
Let’s create
great stuff together!

My essence:

Experience

meets

innovation

My Goal:

Create digital

experiences

that are as

relevant

as they are creative

My superpower:

Fresh educated at Yrgo

Digital Designer

standing on a base of 20+ years of experience as Art Director/Graphic Designer
selected
Projects
In this portfolio I have chosen to only scarcely use my historical achievements. Instead I focus on new digital design oriented material. Partly of project agreement policy reason I mostly show “simulated professional” projects.
MY Tools & special abilities section
Various projects, focus on skill demonstration and no deep case studies.
My design Museum
Yes! I got some senior level experience as part of my super powers in combination with the new abilities. Here are a glimpse from older projects.
About me

Super welcome to explore, discover, and imagine in what way I can make a difference for your company!

1. My essence: Experience meets An innovative mindset
My extensive experience enables me to create stable and functional solutions that transcend effect searching with misdirected communicative value.
However, this does not contradict the fact that I like to create solutions with an innovative wow factor — they just need to serve a targeted purpose! I craft designs and concepts that enhance function and message, helping stakeholders achieve their goals.
I love to include/integrate innovative technology like AI, AR, VR, and things to come, to create experiences, to enhance communication, alter behaviors and ultimately nudge the world to be a better place!
2. My Goal: Create digital experiences that are as relevant as they are creative
My goal is to blend creativity with relevance, ensuring each project not only looks impressive but also effectively communicates.
I have interest in many areas, including technology, witch means I have easy to understand different areas in which stakeholders are active.
My senior level of design work life experience allows me to empathize with various target groups concerning age and demographics, ensuring my designs and concepts resonate deeply.
3. My superpower: Fresh educated at Yrgo Digital Designer standing on a base of 20+ years of experience as Art Director/Graphic Designer/WEB DESIGNER
My superpower is the quite unique combination of recent education from Yrgo Digital Designer and over 20 years as an Art Director and Graphic Designer plus a Master Of Fine Art degree in graphic design. This multi layered expertise means I’m adept with the latest digital tools and trends while possessing a deep understanding of effective design and communication.
Connecting this fresh Digital Designer knowledge with my experience makes me ready to use that new competence professionally, immediately, right now, out of the box!
Taking on complex projects with holistic perspective is another consequence of my experienced background as well as being a smooth collaborator who can still communicate stuff that need to to said.
For employers seeking either an Digital Designer with AD/Graphic Designer competence or the other way around, me as a whole ensures I deliver contemporary solutions grounded in solid experience.
Let's create great stuff together!
(FAQ: The portfolio domain Artboostify.se is derived from the company name I work under as a freelancer.)
Skills
Degree: Master Of Fine Art in Graphic Design
Art Direction
Branding
Concept Development
Design Thinking (human-centered innovation)
Iteration processes
UX/UI
UX-strategy
Web Design
App Design
All kind of experience design
Motion Design
3D
Advertising
Sound Editing
Basic HTML/CSS
Growth Mindset
Project Management
Strategy
Naming
Print Design
Design Compatible Mixed Media Imagery Creation
Photography Expertise
Photo Concepts
Photo Direction
Packaging Design
Art Expressions
Music Creation
Learn new skills when needed!
Tools
Figma
Webflow*
WordPress
Photoshop
Illustrator
InDesign
After Effects
Premier Pro
DaVinci Resolve
Various AI-tools
Photo Equipment
Ableton
Sound Editing Software
Substance Stager
Spline
Painting Softwares
Mountainbike :-)
Learn new tools when needed!
*
This portfolio was created using Webflow, a tool I have not yet learned enough to control all the details and dynamic behaviors. But although I am not a front end web developer, I am eager to continue learning.
Stakeholders in the past
Volvo Cars
Ornunga
Hexatronic
Epiroc
Bilia
Ericsson
Tingstad
Astra Zenica Inhouse
Moonbus Club
Idéinvest
SandbergTrygg
Ministry for Foreign Affairs
Elkedjan
BusForYou
GoByBus
Borås Konststaden
Ledolight
Tencelsius
Citat Grafisk Produktion
Skanem
Tweed Herrmode
Clockwork
Institute for Business Management
Real Venture Group
Elmia
Merkant
Restaurant Knossos
Adela
Alcro Pro
OnTv
Oki
Mitt Göteborg
A Wingårdh Design
Hogia AB
Sandberg & Co
Akzo
Friskis & Svettis
Skapa Digital Design
Ericsson Tank Radar
Tidsvåg Noll
Göteborg IT College
Gillesby
Beda Utveckling
Kairos Future
Musicalica
Ica
…and many more
Personal Characteristics
Professional
Growth Mentality
Quick Learner
Multi-Info-Source Reasoning
Focused Goal Determination
Good at bird's-eye view
Eye for Detail
Good Mediation Skills
Unpretentious Collabs
Helpful
Pedagogical
Service-Minded
As a Person
Humoristic
Helpful
Philosophical
Unprejudiced
Likes movies of many genres
Likes Cats
Youtube playlist creator junkie : music, tech, art, science, news events/politics, gaming, design, travel etc
Social / Discussion Subject Versatile
Music Nerd : Likes many cool music genres
Musician
Practice Downhill Mountainbiking
Likes things that goes fast
My skills in boxes
Showreel
For this show-reel I test a motion expression (and motion graphics) that matches a bit heavy music (a different approach for a showreel; I know!) Lower the volume if you do not like that and maximize volume if you do not mind some heavy groove! :-)
Contact
Let’s have a chat!