► My concept is based on the hypothesis that many communication efforts made to promote gender equality for women tend to primarily reach those who already have deeper insights into the subject. To reach groups that are likely quite immune to these messages and actually need to be reached the most, I have tried to create something of a Trojan horse!

► I have tried to achieve this by focusing on the most basic aspect: how we communicate verbally with each other! The tool to achieve this, I envision, is an app that aims to create truly balanced communication between people in real time; a kind of digital AI-driven moderator, additionally with a gamification aspect as part of creating a disarming, playful feeling.

► I call the product, the app, MODERO, which is derived from the word "moderator." Stylistically, in both the name and graphic profiling, I have aimed to convey something both firm and soft; a sense of liveliness, warmth, and a suitable dose of disarming playfulness.