Protech

A simulated professional project at Yrgo where collaboration with people from other areas of expertise; dedicated 3D graphics and web developers was a central factor.

TEAM

Digital Designer (DD):
Ulrik Claesson (me)
Alfred Pearson

Computer Graphics (CG):
Alexandra Andersson
Ebba Holmberg
Oscar Rosdahl

Web Developer (WU):
Divjana Salashina
Marcus Heneborn

Breif

Part A. Create a concept for a company which is about to release a design collection where technology is an aspect. Free rein is given to factors as type of products and branding. Visualize the design collection using 3D.
Part B. Create a campaign site, a landing page for the design collection.

process/my roles

➊

Research

➋

Analysis

➌

Hypothesis

➍

Strategy

➎

Product Ideation/innovation (including use of various AI-tools, User Journey, Design Thinking - Double Diamond, Moscow, User Research.

➏

Greyboxing, Design, Prototyping, UX/UI, iterations in Figma.

➐

Branding & communicative Art Direction.

Solution: Retro-futuristic, timeless exclusive.

PART A: Creating the Concept for the Company and Its Products

► Effective project planning was crucial for this project since many people were involved from three different professional fields: us from Digital Design (DD), three people from Computer Graphics (CG), and two from Web Development (WU).

► It was important for WU to start their work quickly, so even without knowing what products would be, we needed to deliver a greybox to them shortly after the start of the project.

► In collaboration with CG we at DD quickly needed to create a concept for the type of products to be developed. Using research, moodboards, the Double Diamond method we soon arrived at a target audience persona and a concept that everyone felt was a viable direction: The decision to develop a series of retro-futuristic/timeless exclusive smart multi-functional table

PART 2: Creating the Landing Page

► Once the concept for the company and products was established, we at DD focused on developing ideas/sketches related to identity/branding, imagery, and the actual UI/UX for the landing page that we aimed to create. The foundation of this work was the concept developed through the product moodboard and the subsequent strategic work: Retro-futuristic/timeless exclusive.

CAMPAIGN SITE/

concept design

Breif

Part A. Create a concept for a company which is about to release a design collection where technology is an aspect. Free rein is given to factors as type of products and branding. Visualize the design collection using 3D.
Part B. Create a campaign site, a landing page for the design collection.

CAMPAIGN SITE/

concept design

Breif

Part A. Create a concept for a company which is about to release a design collection where technology is an aspect. Free rein is given to factors as type of products and branding. Visualize the design collection using 3D.Part B. Create a campaign site, a landing page for the design collection.

Part A. Create a concept for a company which is about to release a design collection where technology is an aspect. Free rein is given to factors as type of products and branding. Visualize the design collection using 3D.
Part B. Create a campaign site, a landing page for the design collection.