SMART FRIDGE
INTERFACE/

concept design

Samsung + Ecoland
A simulated professional project at Yrgo.

Breif

Redesign the Samsung smart fridge interface with goals as enhanced appeal, good user-friendliness but also promote public awareness of sustainable lifestyles and make use of AI to achieve that.
In addition to redesign the interface an e-commerce solution for groceries called Ecoland should be integrated.

process/my roles
➊
Research
➋
Analysis
➌
Hypothesis
➍
Strategy
➎
Product Ideation/innovation (including use of various AI-tools, User Journey, Design Thinking - Double Diamond, Moscow, User Research.
➏
Greyboxing, Design, Prototyping, UX/UI, iterations in Figma.
➐
Branding & communicative Art Direction.
Solution: Confirm. Receive. Repeat.
► My research and creative problem-solving process led to the hypothesis about a system that as a whole truly reduces the user's workload, since today's smart fridges do not fully achieve this. I summarized this with the concept “Confirm. Receive. Repeat.” Low user input, truly simplifying life!
► One step to realize the concept was to technically integrate the Ecoland grocery store (as opposed to a standalone app/company) into the smart fridge interface system, enhancing seamless efficiency. I choose to profile Ecoland as a Samsung sub-brand.
► To achieve the sustainability goal, the store only offers sustainable products.
► Furthermore, a gamified "Sustainability Achievements" widget encourages sustainable food-related behavior.
► Another step was to assume it's possible to incorporate a fridge content scanning hardware with more cameras so the AI system has near 100% accurate data as foundation for the AI-system to generate the shopping list that I call the Smart Shopper Cart™.
► The goal: Just confirm and get the items delivered. “Confirm. Receive. Repeat.”

Before

The old Samsung smart fridge interface to redesign/rethink looked like this.
After
Here are the main start screen + page of “sustainability achievements.
The integrated Ecoland food ecommerce.
Video of the prototype in action.
Branding / Identity
Below I focus on parts of the developing process for the identity of Ecoland since that include the challenges coming with creating a sub-brand to major brand as Samsung.


The starting point was the Samsung identity program that in it’s most simplified form looks as below.
Color palette adapted for Ecoland.
Glimpses from the extra slimmed and fast paced logo design process for the Samsung sub-brand Ecoland. Keeping the expression in sync with the Samsung brand guide line are a factor.
Three use cases of the Ecoland logo.
Marketing concept
Glimpses from the UX related design process
From UX greybox phase to UI and branded design - The section of Ecoland e-commerce food store.
Atomic design component structure
Glimpses of the atomic design component structure for the Samsung interface.
Glimpses of the atomic design component structure for the Ecoland e-commerce food store.
Customer/User Journey
The concept of “Confirm. Receive. Repeat.” are below called the CRR-concept.
SWOT-analysis of the innovative core concept
Strengths
Few people would decline the convenience of not having to spend time making shopping lists while also getting listed items that have a relatively reasonable impact on the environment
Weakness
The concept relies on technology that exists but has not yet been implemented in such a detailed and advanced manner.
Opportunities
The manufacturer who first implements the core idea of the concept should have an advantage over competitors.
Threats
A threat could be that the concept, which partially relies on the system having complete control, might be difficult to implement because the chaos that often arises in such spaces risks making it challenging for even the most advanced system to scan all parameters.
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